Sponsoruitingen

Bron: FEI – GENERAL REGULATIONS
Link naar de FEI – GENERAL REGULATIONS

CHAPTER IV – COMMERCIAL AND SPONSORSHIP

Article 133 -Commercial Rights
1. The ownership of the FEI title and FEI logos; the titles, logos, and Competition formulae of all FEI-named Events     are vested with the FEI.
1.1. The FEI owns all Official International Ranking Lists and is the beneficial owner of any and all intellectual property rights which may now or at any time in the future exist anywhere in the world in respect of any data or information resulting from the ranking of Athletes and Horses competing at the Events and Competitions held under its authority.
1.2. The FEI is the absolute and outright legal and beneficial owner of any and all intellectual property rights which may now or at any time in the future exist anywhere in the world in respect of any data or information relating to the Events. No one may collect or exploit any data or information relating to the Events and Competitions without the FEI’s prior written authorisation. To the extent any such person or entity is deemed to own or control rights to
such data or information by operation of applicable law, that person or entity hereby assigns to the FEI all such existing and (by present assignment of future rights) all such future rights (including intellectual property rights and other proprietary rights) in that data or information. NFs are allowed to use, free of charge, the data of the Events held in their territory and the data of their Athletes regardless of where they compete. In addition, OCs
shall also be entitled to use, free of charge, the data of their own Event.
1.3 The FEI has the exclusive right to exploit the aforesaid properties through all media, including new media, Internet and TV in all its forms, as well as for sponsorship, betting, and marketing purposes according to the conditions set forth in paragraphs 2 and 3 below.

2. With regard to FEI-named Events, an Agreement shall be reached between the FEI and the relevant NF and OC, which defines their respective rights and duties related to the exploitation of all commercial properties and the possible sharing of the revenues therefrom.
2.1. The Agreement shall recognise previous commitments of the relevant NF and OC and resolve any possible conflicts.
2.2. Subject to the provisions in paragraph 3, the normal basis for the Agreement will be the license to the relevant NF and OC of the commercial properties for a fee established by the FEI for each Category of FEI Championship or Event and for possible profit sharing.
2.3. With regard to the FEI-named Series and Competitions organised as a part of other Events, the Agreement shall be reached between the FEI and the relevant NF and OC which shall respect previous commitments of the relevant NF and OC, unless otherwise agreed.

3. The terms of the Agreement must be finalized before the Board confirms the final allocation of the Event and/or the approval of the FEI-named Series or Competition. The exploitation of all commercial properties, betting and TV rights must be negotiated in such a way as to assure the feasibility of the Event, FEI-named Series or Competition concerned, taking into consideration the technical and sporting conditions and the promotion of equestrian sport.

4. If an FEI-named Event has a title sponsor, the sponsor’s name may appear in conjunction
with the relevant title.

5. FEI Championships, FEI World Cup™ Finals and FEI Nations Cup Series must use the official logos of the FEI on all posters and on the front page of all schedules and programmes.

6. CIOs must use the official logos of the FEI on all posters and on the front page of all schedules and programmes.

Article 134 -Sponsored Teams
In order to take part in FEI Events, sponsored teams must be registered with the FEI in accordance with the relevant Sport Rules.

Article 135 – Advertising on Athletes and Horses and Promotion
1. Athletes participating in an Event agree to be filmed, televised, photographed, identified, interviewed and otherwise recorded during the Event for the purposes of the media coverage of the Event (by means of all and any media throughout the world in perpetuity) and the promotion of the sport. Athletes therefore assign with full title guarantee in perpetuity to the FEI all rights of any nature in any such recordings. Athletes agree that their name and
image and any photographs and moving images taken of them at an Event may be used by the FEI and/or OC for the purposes of publicising the Event and promoting the sport.

2. At all Events, except Regional and Olympic Games under the patronage of the IOC, Athletes may wear clothing and use equipment (including, but not limited to, riding equipment and vaulting back pads) and vehicles which identify the manufacturer, the Athlete’s sponsor(s), the Athlete’s team sponsor(s), the NF’s sponsor(s), the Athlete’s nation, and/or the Athlete himself, but only under the specific conditions set forth below:
2.1. Identification of a Non-Sponsor Manufacturer
2.1.1. While present in the Competition area and during the prize-giving ceremonies names or logos identifying a non-sponsoring manufacturer of the clothing, equipment and/or vehicles (including but not limited to carriages) may appear only once per item of clothing, equipment and/or vehicle and solely on a surface area not exceeding:
(i) three square centimeters (3 cm2) for clothing and equipment except for the harnesses during the Driving Events;
(ii) fifty square centimeters (50 cm2) on each side of vehicles during the Driven Dressage and Obstacle-Cone Driving Phases of Driving Events;
(iii) the size of the strap on which the identification of the manufacturer appears, and no longer than ten centimeters (10 cm), only once on each harness during the Driving Events.
2.2. Identification of Sponsors
2.2.1. While present in the Competition area and during the prize-giving ceremonies the name and/or logo of the Athlete’s sponsor(s), his team sponsor(s) and/or his NF’s sponsor(s) may appear on a surface area not exceeding:
(i) four hundred square centimeters (400 cm2) on each side of vehicles during the Driven Dressage and Obstacle-Cone Driving Phases of Driving Events and Vaulting back pads;
(ii) two hundred square centimeters (200 cm2) on each side of saddle cloth;
(iii) eighty square centimeters (80 cm2) only once on jackets or top garments at the height of breast pockets during the Reining Events and Driven Dressage and Obstacle-Cone Driving Phases of Driving Events;
(iv) eighty square centimeters (80 cm2) on each of the two sides of jackets or top garment at the height of breast pockets for Jumping Events, Dressage Events and for Jumping and Dressage tests of Eventing;
(v) one hundred square centimeters (100 cm2) only once on Vaulting outfits;
(vi) eighty square centimeters (80 cm2) (maximum twenty centimeters -20 cm- long, maximum four centimeters -4 cm- wide) only once lengthwise on the left leg of the riding breeches during the Jumping Events and the Cross-Country and Jumping tests of Eventing. In any case, the surface area on the riding breeches should be dedicated to the visibility of the following only: the Athlete’s name, identification of the Athlete’s nationality, the name
and/or logo of the Athlete’s sponsor(s), his team sponsor(s) and/or his NF’s sponsor(s);
(vii) sixteen square centimeters (16 cm2) on both sides of the shirt collar and of the hunting stock or centrally in the middle part of the collar on the ladies’ blouses;
(viii) Either two hundred square centimeters (200 cm2) on one arm of jackets or top garment or one hundred square centimeters (100 cm2) on each arm of jackets or top garment for the Cross-Country tests of Eventing and Endurance Events;
(ix) one hundred twenty five square centimeters (125 cm2) (maximum twenty five centimeters – 25 cm- long, maximum five centimeters -5 cm- wide) vertically in the middle part of the hard hat for the Jumping Events and for the Jumping and Cross-Country tests of Eventing and for the Endurance Events;
(x) seventy five square centimeters (75 cm2) for the logo on ear hoods in Jumping Events, Dressage Events, Driving Events, Vaulting Events and Eventing Events.
2.2.1.1 Unless stated otherwise in the Sport Rules, Athletes shall wear the official clothing of their NF throughout all stages of competition (team and individual) during the FEI Championships and/or CIOs.
2.2.1.2 Should a NF not have an official clothing, the Athlete(s) of such NF shall be entitled to wear their own clothing, subject to the relevant Discipline Rules and requirements of this Article.
2.2.2. The Marathon Phase of Driving Events is specifically excluded from this Article and instead is governed by the Sport Rules for Driving.
2.2.3. The OC may display the name and/or logo of a Competition and/or Event sponsor(s) on members of the OC crew present in the competition area and on numbers present on front and back of the bibs worn by Athletes during the Cross-Country tests of Eventing and Endurance Events, as well as on stable rugs when they are in the Competition area and during the prize-giving ceremonies at all FEI Events. The size of name and/or logo on Athlete’s number shall not exceed 100 cm2.
2.3. Athlete’s National identification
2.3.1. While present in the Competition area and during the prize-giving ceremonies the name or logo of the Athlete’s nation, its national symbol and/or its national flag, and/or the Athlete’s NF logo or name may appear on a surface area not exceeding:
(i) four hundred square centimeters (400 cm2) on each side of a vehicle during the Driven Dressage and Obstacle-Cone Driving Phases of Driving Events and Vaulting back pads;
(ii) eighty square centimeters (80 cm2) only once on jackets or top garments, at the height of breast pockets during the Reining Events and Driven Dressage and Obstacle-Cone Driving Phases of Driving Events;
(iii) a reasonable size on each of the two (2) sides of jackets or top garment, at the height of breast pockets and on the collar for Jumping Events, Dressage Events and for Jumping and Dressage tests of Eventing.
(iv) two hundred square centimeters (200 cm2) on each side of saddle cloth;
(v) one hundred square centimeters (100 cm2) only once on Vaulting outfits;
(vi) Either two hundred square centimeters (200 cm2) on one arm of jackets or top garment or one hundred square centimeters (100 cm2) on each arm of jackets or top garment for Events in all Disciplines;
(vii) Vertically in the middle part of the Protective Headgear for the Jumping Events;
(viii) Vertically in the middle part of the protective head gear of Dressage;
(ix) Vertically in the middle part of the protective head gear of Eventing and Endurance Events. In both cases, national colors may appear on the entire surface of such protective headgear;
(x) eighty square centimeters (80 cm2) (maximum twenty centimeters -20 cm- long, maximum four centimeters -4 cm- wide) only once lengthwise on the left leg of the riding breeches during the Jumping Events, and the Cross-Country and Jumping tests of Eventing and the Endurance Events;
(xi) seventy five square centimeters (75 cm2) for the logo on ear hoods in Jumping Events, Dressage Events, Driving Events, Vaulting Events and Eventing Events. In any case, the Athlete’s national identification can be combined in the same surface area with the name and/or logo of the Athlete’s sponsor(s), his team sponsor(s) and/or the NF’s
sponsor(s) as long as their presence and visibility are in compliance with the surface areas mentioned in paragraph. 2.2.1. and 2.3.1 above.
(xii) In addition, each Discipline may specify in its relevant Sport Rules that the name or logo of the Athlete’s nation, its national symbol and/or its national flag, and/or the Athlete’s NF logo or name may appear on another part of the clothing, equipment and/or vehicles.
2.4. Athlete’s Name
2.4.1. While present in the Competition area and during the prize-giving ceremonies the Athlete’s name may appear on a surface area not exceeding:
(i) eighty square centimeters (80 cm2) (maximum twenty centimeters -20 cm- long, maximum four centimeters -4 cm- wide) only once lengthwise on the left leg of the riding breeches during the Endurance Events, the Jumping Events and the Jumping and Cross-Country tests of Eventing.

3. Unless otherwise specified in this Article, no advertisement or publicity is permitted on any Athlete, Official, Horse, vehicle, vaulting back pads or riding equipment while present in any Competition area or during the performance. However, Athletes inspecting the course may wear the logo of their sponsor, their team sponsor(s), and/or of their NF’s sponsor(s) and/or their nationality within a frame not exceeding four hundred square centimeters (400 cm2) on the front and back of their top garments and within a frame not exceeding fifty square
centimeters (50 cm2 ) on head gear.

4. The FEI shall be entitled to require that an armband be worn by Athletes ranked #1 on an Official International Ranking List at Events.

5. Failure to wear such armband where and when required after being notified to do so by an Official and/or the FEI, shall result in a Yellow Warning Card, being issued to the Athlete unless exceptional circumstances apply.

6. Unless otherwise provided in the Sport Rules, advertising may appear on obstacles and on the sides of the arena provided any applicable broadcast, internet, or similar law or agreement permits such advertising. For example, specifications for sponsored obstacles/fences are covered in Sport Rules.

7. Unless otherwise agreed in writing by the FEI, for the purpose of this Article, the Competition area shall include all areas where the Athlete is being judged or his/her Horse is undergoing a Horse Inspection. It shall not include collecting rings/practice arenas, the “start & finish box” in Eventing, the holds at the veterinary gates in an Endurance Event or the compulsory rests in a Driving Event.

8. The Chief Steward is responsible for ensuring that the above provisions are respected by Athletes before entering the arena. Athletes not complying with the above will not be permitted to enter the arena during competition. An official clothing approved by a NF not complying with the requirements of this Article will not be authorised by the FEI.